The uncharted waters of the Covid-19 pandemic demand a navigator. Expert advice is more valued than ever and minds are focused, presenting a unique opportunity for legal, professional and financial services to dispense guidance.
But marketing teams also must contend with huge internal upheaval, as many firms rush to slash budgets, centralise decision-making and adjust their content and means of communication in response to the pandemic.
Such rapid changes inevitably breed mistakes, but some firms have adapted quickly, finding a formula that cuts through the cacophony of Covid-19 content to ensure their message is heard.
Drawing on a series of in-depth interviews and a survey of CMOs and senior marketing experts at legal, financial and professional services firms around the world, this report examines how professional services’ and financial institutions’ marketing functions adjust to a new reality, which changes are most effective and which are set to endure.
A global survey and report, examining the impact of the new Covid-19 pandemic on professional services' marketing function.
- CMO survey
- July 2020