We connect you to the right audience through the creation of thought-provoking content
WHY WE'RE HERE
Euromoney Institutional Investor Thought Leadership was founded in 2015 in response to an accelerating requirement from marketers for high quality content with which to engage their audience.
Increasingly, astute marketers realise that by understanding the key concerns of their audience and taking part in the debate, they can build trust, profile and brand awareness.
This trend started when marketing directors began to realise that traditional forms of promotion were failing to get through to people. Print and online advertising was seen as as increasingly passive and one-dimensional.
Interaction with audiences through effective and engaging content is now viewed as the primary marketing activity to drive commercial success.
Content marketing came out as the most important digital marketing trend for 2015, according to Smart Insights readers
Source: Smart Insights
Euromoney Institutional Investor Thought Leadership has been established to help companies make the transition from the old model of dictating to audiences to the new democratic model of audience interaction and engagement.
We believe that we are perfectly placed to provide marketers with content that supports their strategies. Our combination of editorial expertise and audience reach equates to high quality and far-reaching content marketing promotions.
Euromoney Institutional Investor PLC.
We are uniquely placed to connect your content to a huge business audience.
We are part of Euromoney Institutional Investor PLC. As one of the largest media groups in Europe and a member of the FTSE 250, we work alongside 50 other specialist media brands, events and publications. This includes some of the biggest brands covering finance, capital markets, energy, commodities and law.
For the full list of our network, click here
With over 2,300 employees around the world, we are able to draw upon the editorial, sales and marketing expertise of hundreds of specialists. And with a third of our revenues deriving from emerging markets, we are able to connect your content to new audiences around the world.